Founded in 2016 by Japanese vintage clothing expert and designer Kenichi Gonmori, BOW WOW is a tribute to retro youth culture. Drawing from his extensive knowledge of vintage garments, Gonmori channels his passion for 90s American street culture and rock music into the brand's distinct design aesthetic.
Driven by the ethos of "Diggin’ In The Crates," BOW WOW is dedicated to capturing the authentic vibe and cultural weight of the 1990s. The brand is renowned for its master-level distressing techniques, vintage washes, and meticulously aged finishes. Seamlessly blending Grunge Rock, Hip-Hop, military wear, and workwear, Bow Wow offers modern streetwear infused with a raw, rebellious, and timeless soul.
