REMI RELIEF is a Japanese fashion brand founded by designer Yutaka Goto. The brand’s name combines the concepts of “REMIX” (recreation and innovation) and “RELIEF” (removing excess), reflecting its philosophy of using expert techniques and meticulous craftsmanship to strip away unnecessary details while preserving timeless designs, resulting in high-quality, modern apparel. Its core ethos, “HIGH QUALITY OF LIFE,” prioritizes quality over quantity, embodying an elevated take on American casual style.
Drawing inspiration from California’s skate and surf culture, as well as the retro vibes of the 1960s and 70s, REMI RELIEF blends vintage aesthetics with contemporary streetwear flair. The brand excels in every stage of production—from material selection and weaving to dyeing and processing—often employing intricate washing and distressing techniques to recreate the authentic texture of vintage clothing. Operating its own factory in Okayama Prefecture, REMI RELIEF ensures exceptional quality and consistency, delivering pieces that showcase artisanal attention to detail and unparalleled comfort.
